At the start of a working year in commercial real estate agency, we all like to think that this year can and will be better than last year. Improving each year is really a part of being an agent. That is how you build market share and your client base.
LB: You have workshops in Puna? What kinds of things do you do? What should people approach you for? What do want people to know that you do for them?
The big picture of the City Garden market is that it goes up and down in cycles. It has been in an up cycle for 10 years and it is most likely time for it to face it’s down cycle.
If your market is seasonal, then you will need to ‘optimise’ your efforts for the seasons. If your market is like most, the selling and leasing season is about 10 months of the year.
But please don’t turn a deaf ear to what I’m saying. I know there are realtors out there who don’t care about you. And there are agents who have no clue as to what they’re doing and are oblivious to the fact that someone is paying that price. But for every one of those type realtors who aren’t doing a good job, there are so many more who are. All the Realtors are not out to rip you off. Most realtors genuinely want what’s best for you and your family.
OYou can expect that your clients and colleagues will gain respect for you because you are finding respect for yourself. Please note that you don’t need your clients to “like” you. You just need them to respect you.
Know your market and where it is heading, and then challenge yourself to stay on top of the market. As part of that watch your competitors, listings, and clients. Replicate the good things that others are doing or successful at.